I fully realize that how to avoid the dreaded "Just Be Friends Zone" is a topic that's frequently discussed.

But right now I'm going to share with you a realization that came to me:


Not All "Just Be Friends" Talks Are Created Equal.


What's more, you've GOT to be able to tell the difference between the two different varieties they tend to come in.

This is not necessarily so you can get out of the "JBF Zone" once you're in it. That's a very, very tough spot to be in once the proverbial damage is done.

Rather, it's so you can--once and for all--figure out HOW and WHY women are exiling you there to begin with. That way, you can better avoid landing there in the future.

Better yet, you'll have more control over your dating life, almost overnight.

You see, most guys who hear the "JBF Talk" tend to hear it repeatedly. It tends to be a recurring sticking point.

That's due to the simple truth that almost every single time a woman lowers the dreaded "JBF" boom, it's because there's no attraction felt by her towards the guy she's delivering the awkward news to.

Ironically, some of us fail to recognize that women are attracted to masculinity, even as we FULLY recognize that it's a woman's femininity that makes her sexually attractive to us.


Masculinity + Femininity = Sexual Polarity


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ID:	2665Without sexual polarity, there's no such thing as "attraction".

Therefore, when we position ourselves as "neuter" human beings, we mess up the equation.

So then, if almost ALL "JBF Talks" happen for the same central reason, how are there TWO types of them?

Ah, yes... That's a terrific question.

And I truly believe that you've likely never heard what I'm about to tell you before because it often requires an eye for subtlety to detect the difference between the two.

Here's the deal.

Make no mistake, the words themselves that a woman might use will be similar, no matter what.



"I think we should just be friends."


"I'm just not feeling it."


"I don't want to ruin our friendship."




And let us not forget this classic (although we'd most definitely like to):


"You're more like a brother to me."


What you've got to discern is her emotional state when she's telling you these sorts of things.

Is she sort of sullen or tentative, as if she almost feels sorry for you? Do you feel a bit patronized, as if she has the "upper hand" on you?

And what about YOUR emotional state? Do you feel helpless, if not hopeless?

As a direct result of that, have you suddenly gone from being practically in love with her to resenting her or even almost hating her in one fell swoop?

If so, you're experiencing a "Type 1 JBF Talk", defined as follows: She doesn't feel attraction for you and never did, even though she tried to talk herself into it.

Meanwhile, a "Type 2 JBF Talk" is different. You sense that somehow SHE is the one feeling resentment. There's a certain frustration in her voice as she's speaking.

And you're the one who, oddly, begins to feel "sorry". Maybe you don't feel sorry for her, exactly, but you feel sorry that the scenario is unfolding as it is.

In this case, it's not so much that you feel helpless, per se, but rather that you know you blew it and wish you could get a "do over".

That's because a "Type 2 JBF Talk" signals the hard truth that she at one time DID feel attraction for you, but either she lost it or you squandered it by royally messing up somehow.

Importantly, women almost always WANT attraction to happen when they go on a date with us.

While a "Type 1 JBF Talk" might often happen when no real "dating" has actually occurred, a "Type 2 JBF Talk" is more typical after at least a first date has happened.

So if you've been hearing your share of "JBF talks" lately, ask yourself which type they are.

If they're "Type 1" your task at hand is to do a better job of reflecting masculinity as women define it. This may be something you'll need to work on in general, not just when around attractive women.

But if you're sensing that "Type 2" is what you're encountering, then you've probably got a good handle on how to BE masculine already.

The challenge for you then becomes to keep doing what you did at the beginning to attract a woman.

Don't change your pace or your demeanor as you start liking a woman more. This can often happen due to a sense of panic over potentially losing her.

Therefore, you start "chasing" more than "choosing".

Can you see how knowing the difference between the two types of "JBF Talks" can dramatically increase your power to avoid them to begin with?

Attract women, keep them attracted, and thereby stand as a man who is in control of his relationships with women. That way, if any "JBF Talks" prove necessary, it'll be YOU who's giving them.


What do you think? Share your thoughts in the comments below!